Operating in the Middle East, Lightfoot attended the Middle East Associations – Opportunity Arabia. A chance to meet with some influential figures and get a grip with the Saudi market and offer unique insights on how to deal with the challenges of exporting to the Kingdom. Talks from the Minister for the Middle East, Tobias Ellwood, the Ambassador to Saudi Arabia – Simon Collis, and – newly-confirmed – Frans de Zwart, representative from Aramco Overseas. This event provided the knowledge and the connections to make successful inroads into the market.
Primarily focused on SMEs wanting to explore business in the Kingdom, the day facilitated some new working relationships and information on expanding production to this region.